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		Mitchum Smart Solid Banner Ad Analogy Art Director My team at Ogilvy was tasked to create an interactive experience based on thisCastrol GTX Analogy campaign. The buy was for rich media banner ads but we thought up a way to go beyond rich media and engage users on a social level through Facebook as well. We challenged users to compete with the Castrol analogy master. The user enters their analogy into the banner and it is posted on the Castrol facebook wall. And ultimately user has a chance to win prizes. This creative offered the client a great deal of analytics opportunities and there was lots of buzz and excitement from Castrol fans about the "Analogy off." As seen on askmen.com.
				SCROLL DOWN TO SEE EXPANDED STATE Mitchum Smart Solid Expandable Banner Ad 300X600>600X600 Analogy Art Director Banner campaign based on Castrol GTX Analogy commercial offer an interactive social media experience. User enters their analogy and it will be posted, once approved, on the Castrol facebook wall. As seen on askmen.com.
		askmen.com takeover homepage ad.
		Fans could also try their hand at analogy challenges here on the facebook page. The best analogy won prizes from castrol.
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