American Red Cross
Social Campaign

American Red Cross
Social Campaign

American
Red Cross
Social Campaign

The brief was to create a small integrated social effort to generate awareness and drive donations around home fires. Instead, we created a campaign that blossomed into a cornerstone disaster relief program, internal rallying cry, external identity and unifying message across 600 local chapters. It quickly crept off-line and and even quicker set records for donations, shares and reach. Ultimately, it finally allowed volunteers to focus on helping those in their community and not marketing and donation efforts. Donate to the Red Cross and #givewhatfiretakes.

The brief was to create a small integrated social effort to generate awareness and drive donations around home fires. Instead, we created a campaign that blossomed into a cornerstone disaster relief program, internal rallying cry, external identity and unifying message across 600 local chapters. It quickly crept off-line and and even quicker set records for donations, shares and reach. Ultimately, it finally allowed volunteers to focus on helping those in their community and not marketing and donation efforts. Donate to the Red Cross and #givewhatfiretakes.

The brief was to create a small integrated social effort to generate awareness and drive donations around home fires. Instead, we created a campaign that blossomed into a cornerstone disaster relief program, internal rallying cry, external identity and unifying message across 600 local chapters. It quickly crept off-line and and even quicker set records for donations, shares and reach. Ultimately, it finally allowed volunteers to focus on helping those in their community and not marketing and donation efforts. Donate to the Red Cross and #givewhatfiretakes.

The brief was to create a small integrated social effort to generate awareness and drive donations around home fires. Instead, we created a campaign that blossomed into a cornerstone disaster relief program, internal rallying cry, external identity and unifying message across 600 local chapters. It quickly crept off-line and and even quicker set records for donations, shares and reach. Ultimately, it finally allowed volunteers to focus on helping those in their community and not marketing and donation efforts. Donate to the Red Cross and #givewhatfiretakes.

The brief was to create a small integrated social effort to generate awareness and drive donations around home fires. Instead, we created a campaign that blossomed into a cornerstone disaster relief program, internal rallying cry, external identity and unifying message across 600 local chapters. It quickly crept off-line and and even quicker set records for donations, shares and reach. Ultimately, it finally allowed volunteers to focus on helping those in their community and not marketing and donation efforts. Donate to the Red Cross and #givewhatfiretakes.

Social

Social

Social

Social

We posted our creative on social channels along with the hashtag #givewhatfiretakes. The hashtag took off with record breaking tweets and Facebook shares.

We posted our creative on social channels along with the hashtag #givewhatfiretakes. The hashtag took off with record breaking tweets and Facebook shares.

We posted our creative on social channels along with the hashtag #givewhatfiretakes. The hashtag took off with record breaking tweets and Facebook shares.

We posted our creative on social channels along with the hashtag #givewhatfiretakes. The hashtag took off with record breaking tweets and Facebook shares.

We posted our creative on social channels along with the hashtag #givewhatfiretakes. The hashtag took off with record breaking tweets and Facebook shares.

Facebook Sponsored & Organic Posts

Facebook Sponsored & Organic Posts

Facebook Sponsored & Organic Posts

Facebook Sponsored & Organic Posts

SEMPLICE_ARC_FB_POST_1_021318_V1
SEMPLICE_ARC_FB_POST_2_021318_V1

Twitter Paid & Organic Posts

Twitter Paid & Organic Posts

Twitter Paid & Organic Posts

Twitter Paid & Organic Posts

SEMPLICE_ARC_TWITTER_POST_2_021318_V1
SEMPLICE_ARC_TWITTER_POST_1_021318_V1

News Coverage

News Coverage

News Coverage

News Coverage

SEMPLICE_ARC_TWITTER_POST_5_021318_V1
SEMPLICE_ARC_TWITTER_POST_8_021318_V1

Facebook Sponsored & Organic Posts

Facebook Sponsored & Organic Posts

Facebook Sponsored & Organic Posts

SEMPLICE_ARC_TWITTER_POST_6_021318_V1
SEMPLICE_ARC_TWITTER_POST_4_021318_V1

Email

Email

Email

We sent out an email to Red Cross donors to garner more campaign engagement.

We sent out an email to Red Cross donors to garner more campaign engagement.

We sent out an email to Red Cross donors to garner more campaign engagement.

We sent out an email to Red Cross donors to garner more campaign engagement.

We sent out an email to Red Cross donors to garner more campaign engagement.

SEMPLICE_ARC_EMAIL_SMALL_021318_V4

Out Of Home

Out Of Home

Out Of Home

Billboards were placed in locations around the country by local chapters of the American Red Cross. In New York a billboard was placed in Times Square at the Nasdaq building.

Billboards were placed in locations around the country by local chapters of the American Red Cross. In New York a billboard was placed in Times Square at the Nasdaq building.

Billboards were placed in locations around the country by local chapters of the American Red Cross. In New York a billboard was placed in Times Square at the Nasdaq building.

Billboards were placed in locations around the country by local chapters of the American Red Cross. In New York a billboard was placed in Times Square at the Nasdaq building.

Billboards were placed in locations around the country by local chapters of the American Red Cross. In New York a billboard was placed in Times Square at the Nasdaq building.

SEMPLICE_ARC_NASDAQ_021418_V1
SEMPLICE_ARC_BILLBOARD_OOH_112817_V5
SEMPLICE_ARC_BILLBOARD_112817_V2
SEMPLICE_ARC_BILLBOARD_112817_V1

Press

Press

Press

The campaign received attention from news stations across the country. Below is a video from News Channel FOX 5 Atlanta.

The campaign received attention from news stations across the country. Below is a video from News Channel FOX 5 Atlanta.

The campaign received attention from news stations across the country. Below is a video from News Channel FOX 5 Atlanta.

The campaign received attention from news stations across the country. Below is a video from News Channel FOX 5 Atlanta.

The campaign received attention from news stations across the country. Below is a video from News Channel FOX 5 Atlanta.

Fundraising Portal

Fundraising Portal

Fundraising Portal

We designed CrowdRise pages within the campaign framework and encouraged people to donate. Every 8 minutes, the Red Cross responds to a home fire or other disaster. When a person has lost everything, ordinary items (blankets, smoke alarms, hot meals, a place to stay and more) can be extraordinary.

We designed CrowdRise pages within the campaign framework and encouraged people to donate. Every 8 minutes, the Red Cross responds to a home fire or other disaster. When a person has lost everything, ordinary items (blankets, smoke alarms, hot meals, a place to stay and more) can be extraordinary.

We designed CrowdRise pages within the campaign framework and encouraged people to donate. Every 8 minutes, the Red Cross responds to a home fire or other disaster. When a person has lost everything, ordinary items (blankets, smoke alarms, hot meals, a place to stay and more) can be extraordinary.

We designed CrowdRise pages within the campaign framework and encouraged people to donate. Every 8 minutes, the Red Cross responds to a home fire or other disaster. When a person has lost everything, ordinary items (blankets, smoke alarms, hot meals, a place to stay and more) can be extraordinary.

We designed CrowdRise pages within the campaign framework and encouraged people to donate. Every 8 minutes, the Red Cross responds to a home fire or other disaster. When a person has lost everything, ordinary items (blankets, smoke alarms, hot meals, a place to stay and more) can be extraordinary.

SEMPLICE_RED_CROSS_MOBILE_112817_V6-1

Portfolio

arrow_offwhite_fffcfa_1

Copyright © 2024 by Miriam Langsam.