The Musary
Branding / Identity / Ad Campaign

The Musary
Branding / Identity / Ad Campaign

The Musary
Branding / Identity /
Ad Campaign

The Musary
Branding / Identity / Ad Campaign

The Musary
Branding / Identity / Ad Campaign

The Musary is a music lending library that provides instruments and lessons free of charge. The non-profit was created over ten years ago as a memorial foundation for John Pike, a founding member of the band Ra Ra Riot and a prolific musician. We created a branding/identity system and through a series of “playable” elements the brand's mission is brought to life: to encourage you to play on.

The Musary is a music lending library that provides instruments and lessons free of charge. The non-profit was created over ten years ago as a memorial foundation for John Pike, a founding member of the band Ra Ra Riot and a prolific musician. We created a branding/identity system and through a series of “playable” elements the brand's mission is brought to life: to encourage you to play on.

The Musary is a music lending library that provides instruments and lessons free of charge. The non-profit was created over ten years ago as a memorial foundation for John Pike, a founding member of the band Ra Ra Riot and a prolific musician. We created a branding/identity system and through a series of “playable” elements the brand's mission is brought to life: to encourage you to play on.

The Musary is a music lending library that provides instruments and lessons free of charge. The non-profit was created over ten years ago as a memorial foundation for John Pike, a founding member of the band Ra Ra Riot and a prolific musician. We created a branding/identity system and through a series of “playable” elements the brand's mission is brought to life: to encourage you to play on.

The Musary is a music lending library that provides instruments and lessons free of charge. The non-profit was created over ten years ago as a memorial foundation for John Pike, a founding member of the band Ra Ra Riot and a prolific musician. We created a branding/identity system and through a series of “playable” elements the brand's mission is brought to life: to encourage you to play on.

Logo

Logo

Logo

Inspiring people to “play on” is a big mission. So we created a logo that does just that. We present to you the world’s first “playable” logo. A transcription from John’s composition "Little Harp" has been embedded into the type, so the logo can be practiced and played as a signature composition of the Musary.

Inspiring people to “play on” is a big mission. So we created a logo that does just that. We present to you the world’s first “playable” logo. A transcription from John’s composition "Little Harp" has been embedded into the type, so the logo can be practiced and played as a signature composition of the Musary.

Inspiring people to “play on” is a big mission. So we created a logo that does just that. We present to you the world’s first “playable” logo. A transcription from John’s composition "Little Harp" has been embedded into the type, so the logo can be practiced and played as a signature composition of the Musary.

Inspiring people to “play on” is a big mission. So we created a logo that does just that. We present to you the world’s first “playable” logo. A transcription from John’s composition "Little Harp" has been embedded into the type, so the logo can be practiced and played as a signature composition of the Musary.

MUSARY_LOGO_TAG_PLAYON_BLACK_011118_V3
MIR_SEMPLICE_MUSARY_LITTLE_HARP_ANIMATION_17_1026_V16

This is a transcription from John’s composition "Little Harp."
It has been embedded into the type of the logo above.

This is a transcription from John’s composition "Little Harp."
It has been embedded into the type of the logo above.

This is a transcription from John’s composition "Little Harp." It has been embedded into the type of the logo above.

This is a transcription from John’s composition "Little Harp." It has been embedded into the type of the logo above.

This is a transcription from John’s composition "Little Harp." It has been embedded into the type of the logo above.

Logo Mark

Logo Mark

Logo Mark

Logo Mark

The delicate inner accent circle in the mark represent guitar strings. Specifically, a brand of strings, believed to be used on John's acoustic guitar: Martin 41M1100 Marquis LT.

The delicate inner accent circle in the mark represent guitar strings. Specifically, a brand of strings, believed to be used on John's acoustic guitar: Martin 41M1100 Marquis LT.

The delicate inner accent circle in the mark represent guitar strings. Specifically, a brand of strings, believed to be used on John's acoustic guitar: Martin 41M1100 Marquis LT.

The delicate inner accent circle in the mark represent guitar strings. Specifically, a brand of strings, believed to be used on John's acoustic guitar: Martin 41M1100 Marquis LT.

The delicate inner accent circle in the mark represent guitar strings. Specifically, a brand of strings, believed to be used on John's acoustic guitar: Martin 41M1100 Marquis LT.

MUSARY_MARK_NOTAG_BLACK_011118_V1

Colors

Colors

Colors

Each color represents a facet of The Musary mission and vision.

Each color represents a facet of The Musary mission and vision.

Each color represents a facet of The Musary mission and vision.

Each color represents a facet of The Musary mission and vision.

Each color represents a facet of The Musary mission and vision.

Fiery Red
Primary
Energy and passion

Fiery Red
Primary
Energy and passion

Fiery Red
Primary
Energy and passion

Fiery Red
Primary
Energy and passion

Regal Purple
Secondary
Care and compassion

Regal Purple
Secondary
Care and compassion

Regal Purple
Secondary
Care and compassion

Regal Purple
Secondary
Care and compassion

Spring Green
Accent
Growth and vibrance

Spring Green
Accent
Growth and vibrance

Spring Green
Accent
Growth and vibrance

Spring Green
Accent
Growth and vibrance

Bright Amber
Accent
Warmth and positivity

Bright Amber
Accent
Warmth and positivity

Bright Amber
Accent
Warmth and positivity

Bright Amber
Accent
Warmth and positivity

Deep Mahogany
Accent
Strength and stability

Deep Mahogany
Accent
Strength
and stability

Deep Mahogany
Accent
Strength and stability

Deep Mahogany
Accent
Strength and stability

Photography

Photography

Photography

“How we play on” is the theme of the photography, showing glimpses into a day in the life of The Musary and their borrowers. To raise brand recognition we'll treat the photos with gradients overlays that merge any two brand colors.

“How we play on” is the theme of the photography, showing glimpses into a day in the life of The Musary and their borrowers. To raise brand recognition we'll treat the photos with gradients overlays that merge any two brand colors.

“How we play on” is the theme of the photography, showing glimpses into a day in the life of The Musary and their borrowers. To raise brand recognition we'll treat the photos with gradients overlays that merge any two brand colors.

“How we play on” is the theme of the photography, showing glimpses into a day in the life of The Musary and their borrowers. To raise brand recognition we'll treat the photos with gradients overlays that merge any two brand colors.

“How we play on” is the theme of the photography, showing glimpses into a day in the life of The Musary and their borrowers. To raise brand recognition we'll treat the photos with gradients overlays that merge any two brand colors.

MUSARY_deckimages_LONG_070916_V2_trumpet_girl
Musary_images_0003_2-trumpet-boy-treated
Musary_images_0005_3-flute-girl-treated
MUSARY_deckimages_LONG_070916_V2_drumset
Musary_images_0009_5-cello-guy-treated
Musary_images_0013_7-obo-girl-treated
Musary_images_0011_6-flute-girl-treated
Musary_images_0015_8-drummer-boy-treated

Icons

Icons

Icons

The Musary logo is also a musical composition so we created original icons made out of musical notes. The icons come in two types, conceptual and instrumental.

The Musary logo is also a musical composition so we created original icons made out of musical notes. The icons come in two types, conceptual and instrumental.

The Musary logo is also a musical composition so we created original icons made out of musical notes. The icons come in two types, conceptual and instrumental.

The Musary logo is also a musical composition so we created original icons made out of musical notes. The icons come in two types, conceptual and instrumental.

The Musary logo is also a musical composition so we created original icons made out of musical notes. The icons come in two types, conceptual and instrumental.

MUSARY_ICONS_MAIN_HORZ_011118_V1
MUSARY_ICONS_INSTRUMENTS_011118_V4

Pattern

Pattern

Pattern

We created an infinite pattern with our original icons.

We created an infinite pattern with our original icons.

We created an infinite pattern with our original icons.

We created an infinite pattern with our original icons.

We created an infinite pattern with our original icons.

MIR_SEMPLICE_MUSARY_PATTERN_17_1026_V1

Collateral

Collateral

Collateral

Day to day business tools for the Musary team.

Day to day business tools for the Musary team.

Day to day business tools for the Musary team.

Day to day business tools for the Musary team.

Day to day business tools for the Musary team.

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SEMPLICE_MUSARY_COLLATERAL_BIZCARD_SINGLE_NOBG_112817_V7
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Merch

Merch

Merch

Branded items and products for the Musary.

Branded items and products for the Musary.

Branded items and products for the Musary.

Branded items and products for the Musary.

Branded items and products for the Musary.

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SEMPLICE_MUSARY_FUN-EXTRAS_112817_V3_0000_ALBUM-COVER
SEMPLICE_MUSARY_FUN-EXTRAS_112817_V3_0002_STICKERS-1
SEMPLICE_MUSARY_FUN-EXTRAS_112817_V3_0003_STICKERS-2
SEMPLICE_MUSARY_FUN-EXTRAS_112817_V3_0004_GUITAR-PIC
SEMPLICE_MUSARY_FUN-EXTRAS_112817_V3_0005_TOTE
SEMPLICE_MUSARY_FUN-EXTRAS_112817_V3_0001_DRUM-SET
SEMPLICE_MUSARY_FUN-EXTRAS_112817_V3_0006_MUG-1
SEMPLICE_MUSARY_FUN-EXTRAS_112817_V3_0007_MUG-2

Falmouth Road Race

Falmouth Road Race

Falmouth Road Race

The Falmouth Road Race has been a longtime staple of Cape Cod summers and The Musary team participates annually. Each year we design the team shirts for the Musary runners and supporters.

The Falmouth Road Race has been a longtime staple of Cape Cod summers and The Musary team participates annually. Each year we design the team shirts for the Musary runners and supporters.

The Falmouth Road Race has been a longtime staple of Cape Cod summers and The Musary team participates annually. Each year we design the team shirts for the Musary runners and supporters.

The Falmouth Road Race has been a longtime staple of Cape Cod summers and The Musary team participates annually. Each year we design the team shirts for the Musary runners and supporters.

The Falmouth Road Race has been a longtime staple of Cape Cod summers and The Musary team participates annually. Each year we design the team shirts for the Musary runners and supporters.

MUSARY_ROAD_RACE_2017_PANORAMA_18_1227_V2

2018

MUSARY_RoadRace_2018_02
MUSARY_RoadRace_2018_03
MUSARY_RoadRace_2018_01

2017

20993844_1550002618354885_2019209279970600788_n
20915471_1550244951663985_1631471828240468588_n
20953226_1550002748354872_8388681159916038766_n
20992532_1550002511688229_5028546551573517514_n
20915458_1550002675021546_4843472624562538680_n
20915201_1550244991663981_7388809490250205481_n

2016

14088462_1181980868490397_6761374982016690186_n
14100456_1181980678490416_1692436812033569464_n
14064114_1181980745157076_2848003676786468577_n

Print

Print

Print

Print

High level brand ads teaching people about the Musary and what they stand for.

High level brand ads teaching people about the Musary and what they stand for.

High level brand ads teaching people about the Musary and what they stand for.

High level brand ads teaching people about the Musary and what they stand for.

High level brand ads teaching people about the Musary and what they stand for.

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Click on each thumbnail to see a full
size ad

Web

Web

Web

A design for the website which includes bios, events and contact info.

A design for the website which includes bios, events and contact info.

A design for the website which includes bios, events and contact info.

A design for the website which includes bios, events and contact info.

A design for the website which includes bios, events and contact info.

Social

Social

Social

We created branding for the Musary Facebook page and also created social content.

We created branding for the Musary Facebook page and also created social content.

We created branding for the Musary Facebook page and also created social content.

We created branding for the Musary Facebook page and also created social content.

We created branding for the Musary Facebook page and also created social content.

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Contest

Contest

Contest

Since our logo is the start of John’s song ‘Little Harp’ let’s entice people to write their own continuations of John’s song. This is how we play on. For a prize, the winners will be invited to play their song at The Boston Symphony.

Since our logo is the start of John’s song ‘Little Harp’ let’s entice people to write their own continuations of John’s song. This is how we play on. For a prize, the winners will be invited to play their song at The Boston Symphony.

Since our logo is the start of John’s song ‘Little Harp’ let’s entice people to write their own continuations of John’s song. This is how we play on. For a prize, the winners will be invited to play their song at The Boston Symphony.

Since our logo is the start of John’s song ‘Little Harp’ let’s entice people to write their own continuations of John’s song. This is how we play on. For a prize, the winners will be invited to play their song at The Boston Symphony.

Since our logo is the start of John’s song ‘Little Harp’ let’s entice people to write their own continuations of John’s song. This is how we play on. For a prize, the winners will be invited to play their song at The Boston Symphony.

Musary_PRINT_OPTION1_030617_V3_0000_FRAME 1
Musary_PRINT_OPTION1_030617_V3_0001_FRAME 2
Musary_PRINT_OPTION1_030617_V3_0002_FRAME 3

Click on each thumbnail to see a full
size ad

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We will announce and promote the contest through social media.

We will announce and promote the contest through social media.

We will announce and promote the contest through social media.

We will announce and promote the contest through social media.

We will announce and promote the contest through social media.

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Once we collect the contest entries we will create a compilation mix and distribute it on Bandcamp.

Once we collect the contest entries we will create a compilation mix and distribute it on Bandcamp.

Once we collect the contest entries we will create a compilation mix and distribute it on Bandcamp.

Once we collect the contest entries we will create a compilation mix and distribute it on Bandcamp.

Once we collect the contest entries we will create a compilation mix and distribute it on Bandcamp.

MUSARY_OUTDOOR_PIANO_020718_V1

We'll put a piano in a public space as a guerrilla stunt and leave music written for the contest on the piano for people to play.

We'll put a piano in a public space as a guerrilla stunt and leave music written for the contest on the piano for people to play.

We'll put a piano in a public space as a guerrilla stunt and leave music written for the contest on the piano for people to play.

We'll put a piano in a public space as a guerrilla stunt and leave music written for the contest on the piano for people to play.

We'll put a piano in a public space as a guerrilla stunt and leave music written for the contest on the piano for people to play.

Portfolio

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Copyright © 2024 by Miriam Langsam.