The Musary
Branding / Identity / Ad Campaign
The Musary is a music lending library that provides instruments and lessons free of charge. The non-profit was created over ten years ago as a memorial foundation for John Pike, a founding member of the band Ra Ra Riot and a prolific musician. We created a branding/identity system and through a series of “playable” elements the brand's mission is brought to life: to encourage you to play on.
The Musary is a music lending library that provides instruments and lessons free of charge. The non-profit was created over ten years ago as a memorial foundation for John Pike, a founding member of the band Ra Ra Riot and a prolific musician. We created a branding/identity system and through a series of “playable” elements the brand's mission is brought to life: to encourage you to play on.
The Musary is a music lending library that provides instruments and lessons free of charge. The non-profit was created over ten years ago as a memorial foundation for John Pike, a founding member of the band Ra Ra Riot and a prolific musician. We created a branding/identity system and through a series of “playable” elements the brand's mission is brought to life: to encourage you to play on.
Logo
Inspiring people to “play on” is a big mission. So we created a logo that does just that. We present to you the world’s first “playable” logo. A transcription from John’s composition "Little Harp" has been embedded into the type, so the logo can be practiced and played as a signature composition of the Musary.
Inspiring people to “play on” is a big mission. So we created a logo that does just that. We present to you the world’s first “playable” logo. A transcription from John’s composition "Little Harp" has been embedded into the type, so the logo can be practiced and played as a signature composition of the Musary.
This is a transcription from John’s composition "Little Harp."
It has been embedded into the type of the logo above.
Logo Mark
The delicate inner accent circle in the mark represent guitar strings.
Specifically, a brand of strings, believed to be used on John's acoustic guitar: Martin 41M1100 Marquis LT.
The delicate inner accent circle in the mark represent guitar strings. Specifically, a brand of strings, believed to be used on John's acoustic guitar: Martin 41M1100 Marquis LT.
Colors
Each color represents a facet of The Musary mission and vision.
Fiery Red
Main
Energy and passion.
Regal Purple
Secondary
Care and compassion.
Spring Green
Accent
Growth and vibrance.
Bright Amber
Accent
Warmth and positivity.
Deep Mahogany
Accent
Strength and stability.
Photography
“How we play on” is the theme of the photography, showing glimpses into a day in the life of The Musary and their borrowers. To raise brand recognition we'll treat the photos with gradients overlays that merge any two brand colors.
Icons
The Musary logo is also a musical composition so we created original icons made out of musical notes. The icons come in two types, conceptual and instrumental.
The Musary logo is also a musical composition so we created original icons made out of musical notes.
The icons come in two types, conceptual and instrumental.
Pattern
We created an infinite pattern with our original icons.
Collateral
Day to day business tools for the Musary team.
Merch
Branded items and products for the Musary.
Falmouth Road Race
The Falmouth Road Race has been a longtime staple of Cape Cod summers and The Musary team participates annually.
Each year we design the team shirts for the Musary runners and supporters.
The Falmouth Road Race has been a longtime staple of Cape Cod summers and The Musary team participates annually. Each year we design the team shirts for the Musary runners and supporters.
The Falmouth Road Race has been a longtime staple of Cape Cod summers and The Musary team participates annually. Each year we design the team shirts for the Musary runners and supporters.
High level brand ads teaching people about the Musary and what they stand for.
Web
A design for the website which includes bios, events and contact info.
Social
We created branding for the Musary Facebook page and also created social content.
Contest
Since our logo is the start of John’s song ‘Little Harp’ let’s entice people to write their own continuations of John’s song.
This is how we play on. For a prize, the winners will be invited to play their song at The Boston Symphony.
Since our logo is the start of John’s song ‘Little Harp’ let’s entice people to write their own continuations of John’s song. This is how we play on. For a prize, the winners will be invited to play their song at The Boston Symphony.
We will announce and promote the contest through social media.
We will announce and promote the contest through social media.
Once we collect the contest entries we will create a compilation mix and distribute it on Bandcamp.
Once we collect the contest entries we will create a compilation mix and distribute it on Bandcamp.
We'll put a piano in a public space as a guerrilla stunt and leave music written for the contest on the piano for people to play.
We'll put a piano in a public space as a guerrilla stunt and leave music written for the contest on the piano for people to play.